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Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | 
| Brand: Sony
Category: CE
Buy New: See price in cart
Rating:  2 reviews
Sales Rank: 10266
Color: Black
Media: Electronics
Batteries Included: Yes
Display Size: 40
Shipping Weight (lbs): 52
Dimensions (in): 44.5 x 5 x 23.8
Warranty: 18 months warranty
MPN: KDL40XBR7
Model: KDL40XBR7
UPC: 027242739109
EAN: 0027242739109
ASIN: B001GJADP6
Availability: Usually ships in 24 hours
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| Features:
| • | 16:9 Full HD 1080p Resolution Panel (1920x1080) | | • | Motionflow 120Hz technology delivers natural motion ) | | • | BRAVIA Engine EX fully digital video processor | | • | Advanced Contrast Enhancer circuit (ACE) | | • | x.v.Color technology |
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| Editorial Reviews:
Product Description
40" screen (measured diagonally) * widescreen 16:9 aspect ratio * high-gloss black finish with floating glass accents * built-in digital (ATSC) and analog (NTSC) tuners for over-the-air TV broadcasts (antenna required) * built-in QAM cable TV tuner receives unscrambled programs without a set-top box (cable service required) * 1920 x 1080 pixels * Motionflow 120Hz anti-blur technology for clearer motion *
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| Customer Reviews:
Amazing Picture for a great price. December 28, 2008
Jeffrey Chang (Los Angeles, CA)
8 out of 8 found this review helpful
This is my third LCD set. The first being a 32" Sharp Aquos 720p (touted to be the best at the time of that purchase). The second being a 40" Sony V2500 1080p unit. This third being the 40" XBR7. Oh my have things changed over the years.
In the comparison of apples to apples (V-series from 2 years back against the current XBR7), the difference in picture quality is amazing. The color contrast is better (without the need to be in 'torch mode'), and the "blurring" is almost gone.
If I am comparing the unit to another, please assume it's the Sony KDL-40V2500 unit unless otherwise specified.
Menus:
The XMB menu system is great. There is a bit of lag when switching from category to category though. It's just in the animation. The function isn't hindered. The adjustments (that make everyone's heads spin) have some added comments to help you decide which setting is best. It's a nice added feature, but I would still use the best tool to adjust the set: your eyes. Many home theater "elites" will criticize all of the added "picture enhancers" Sony has added. I would ignore their advice of "turn if all off" and simply adjust the set to what looks best to you. Of course, a simple calibration baseline does do wonders: Digital Video Essentials: HD Basics [Blu-ray]
Source: DirecTV HR21 HD-DVR - Connected via HDMI to Receiver, then to TV
The HD content has a more crisp and clear look to it. The "MotionFlow" should be either set to Off or "Standard", as the "High" setting is a bit dizzying. It gives a smooth "flowing" visual effect which makes content look great OR horrible (depends on your eyes and personal preference). Many movies (HBO HD, 1080i broadcast, I think) look fantastic. It's almost as clear as having the actual BluRay. The SD content PQ has slightly improved, but nothing amazing.
Source: Playstation 3 (60 gb Launch model) - Connected via HDMI to Denon Receiver "Pure Mode" (bypasses any receiver processing), then to TV
Stunning. That is the word that best describes the quality. The first thing I watched after setting up the TV was Batman: The Dark Knight. The detail in the dark scenes were quite impressive. Most LCDs will produce a very dark gray since it's near impossible to reproduce black. This unit get's VERY damn close in my opinion. Details can actually be seen in the dark scenes now (the V2500... couldn't distinguish much). Film content (24p) is best viewed with MotionFlow OFF. With the feature on, it looks like the main subject(s) on the screen are slightly popping out from the rest of the scene. It's an interesting look, but it's not for me.
When gaming, there is no motion blur (1080p and 720p) that I noticed. The V2500 had some blur issues. The colors are crisp and vibrant. Details can be seen even in the darkest of rooms. This is definitely a noteworthy contender if gaming is the main function of this TV.
Source: Lenovo T500 Notebook via HD15 - Directly connected to TV
Intel on-board graphics test... will test ATI Graphics at a later date
Everything looked fine. I was running the native resolution for the notebook's screen (1600 by 1050, or something in that ballpark). The text was easy to read. I haven't been able to do full resolution (1920x1080), but will try the next time I connect it.
Overall, this is a great unit. There were very little gripes I had about the unit. It's near flawless. Some say the XBR6 quality is the same. I unfortunately didn't have the luxury of a XBR6 and XBR7 side by side for a true comparison. To save a few bucks, I'd recommend checking out the XBR6 also. The only difference that MIGHT exist is a 8bit (XBR6) versus 10bit (XBR7) panel... but Sony never indicates what the XBR6 actually has. Rumors have it that they both use 10bit panels and it's just hidden in the XBR6 documentation so the XBR7 will have a larger arsenal to market with.
The television set I've been waiting for all my life... December 5, 2008
Mark Sprecher (Los Angeles, CA United States)
17 out of 18 found this review helpful
I've held off on buying a 1080P set until I could get what I wanted, and not just get what was just within my generally limited price range. My spouse set the size limit at 40" because of the room size (I would have pushed for a 46" but in marriage you have to choose your battles...) When I've gone to Costco or Best Buy the Sony Bravia XBR series has always stood out. Since my television sets generally last me 15-20 years, I wanted the most up-to-date version of the best I could get.
The color and definition of what I have seen on the set so far are wonderful. Razor-sharp imagery has always been important to me, both in my years as a film exhibitor and as a photographer. One of the first things I checked out on the new set is one of the "Planet Earth" Blu-Ray discs -- dependably gorgeous and detailed. Next, a Blu-Ray disc of 1938 "The Adventures of Robin Hood". The definition holds in the action scenes when men and horses are streaming across the screen, while the sense of dimensionality is frequently beyond what would have been technically possible with the best film printing and exhibition at the time the film was made. Then I looked at a standard definition disc of an early 1940s comedy (Criterion's edition of "Heaven Can Wait"); the upscaled presentation on this television set is beautiful. I grew up on nitrate prints from the UCLA film archive; for the first time since then I feel like I can see film imagery with a comparable (or better) sharpness and luster. As great as this set will be for HBO High Definition broadcasts and Blu-Ray discs, this is also a cinephile's dream television set for something like the new Fox release of Murneau and Borzage silent films due out next week.
I'm thrilled. This was worth the wait.
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